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The process of relocating a business can be frustrating and stressful and has the potential to be an overall problematic experience. One of the greatest resources for researching and selecting a top-performing moving company is the Internet and review-based websites. Of course, a personal reference is best, but sometimes business owners just do not know anyone to ask, or the business is relocating to a different state and there aren’t any people to contact. This is where the Internet proves to be useful for this commercial moving search.
It is essential that you know how to proceed and what to look out for during your research.
1. Google – This leading search engine provides great results when you type in keywords and the ZIP code. This typically yields Google Business Local results. It is a great way to start. Make sure the business has a comprehensive website, and when you call their phone number you connect with the business and not a referral-farm call center.
2. Review sites – Once you select a few reputable looking companies, it is a good idea to visit websites like Yelp and CitySearch to investigate reviews of the company. It is important to read the reviews carefully and to be wary of too many overwhelmingly positive reviews; there is often a lot of fraud, and some companies just pay for fake reviews. Just use your best sense on this, and be aware that it happens. It is OK if you see some bad reviews. That is life, and not everyone will be happy all the time. A company that has a few bad reviews is likely not trying to defraud the system. Also, be aware of company listings that are not cared for and those that are careful to upload photos and information. It is a lot easier to care for a profile than to complete a successful move.
3. Online presence – It is important that the moving company you select has a large presence online; this includes social media. The reason is that having a major public presence means that there is a greater chance that their reputation is important to them, and their business practices will likely reflect that. The more places you can find them, the more opportunities for reputation issues in the event of a bad experience.
The bottom line is that the Internet, while a great resource, should be searched carefully. A user must take into consideration the aforementioned factors. Hopefully they will lead you to selecting a great moving company in your area.